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Frugal Innovation - How to do more with less

By Jaideep Prabhu, Navi Radjou


Frugal innovation is a way that companies can create high-quality products with limited resources. Once the preserve of firms in poor markets, Western companies are now seeking ways to appeal to cost-conscious and environmentally-aware consumers at home. With an estimated trillion-dollar global market for frugal products, and with potentially huge cost savings to be gained, frugal innovation is revolutionizing business and reshaping management thinking. 

This groundbreaking book explains the principles, perspectives and techniques behind frugal innovation, enabling managers to profit from the great changes ahead.


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Interview: Questions for Navi Radjou, World Economic Forum

Interview: Questions for Navi Radjou, World Economic Forum

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The alchemy that transforms adversity into opportunity

The alchemy that transforms adversity into opportunity

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Holistic and frugal innovation

Holistic and frugal innovation

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A Frenchman in Silicon Valley: France needs an innovation revolution

A Frenchman in Silicon Valley: France needs an innovation revolution

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Solving Big Social Problems by Thinking Small

Solving Big Social Problems by Thinking Small

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Frugal innovation: the quiet revolution that is fighting off inequality

Frugal innovation: the quiet revolution that is fighting off inequality

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The genius of frugal innovation

The genius of frugal innovation

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Q&A with Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School

Q&A with Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School

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Frugal Innovation clinches CMI Management Book of the Year title, demonstrating how to do more with less

Frugal Innovation clinches CMI Management Book of the Year title, demonstrating how to do more with less

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The Frugal Way to Grow

The Frugal Way to Grow

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Silicon Valley leads the world in frugal innovation

Silicon Valley leads the world in frugal innovation

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Can Limited Resources Lead to Better Innovation? - Interview of Navi Radjou

Can Limited Resources Lead to Better Innovation? - Interview of Navi Radjou

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Leading Frugal Innovation: Mike Barry, Director of Plan A, M&S

Leading Frugal Innovation: Mike Barry, Director of Plan A, M&S

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Leading Frugal Innovation: Simon Francis, CEO, Flock Associates

Leading Frugal Innovation: Simon Francis, CEO, Flock Associates

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Frugal Innovation: A Disruptive Business Strategy

Frugal Innovation: A Disruptive Business Strategy

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How Can India Become A Global Leader in Frugal Innovation?

How Can India Become A Global Leader in Frugal Innovation?

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Accelerating India's Growth With Frugal Innovation

Accelerating India's Growth With Frugal Innovation

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Leading Frugal Innovation: Michel Giannuzzi, CEO, Tarkett

Leading Frugal Innovation: Michel Giannuzzi, CEO, Tarkett

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Shoestring innovation gives more for less

Shoestring innovation gives more for less

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How Can the U.S. Lead The World In Frugal Innovation?

How Can the U.S. Lead The World In Frugal Innovation?

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Leading Frugal Innovation: Sébastien Bazin, CEO, Accor Group

Leading Frugal Innovation: Sébastien Bazin, CEO, Accor Group

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Book review: Frugal Innovation How to Do Better With Less

Book review: Frugal Innovation How to Do Better With Less

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Authors at Google - Navi Radjou - Frugal Innovation

Authors at Google - Navi Radjou - Frugal Innovation

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Navi Radjou and Jaideep Prabhu at Nesta

Navi Radjou and Jaideep Prabhu at Nesta

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Book Review: Frugal Innovation by Willow Aliento

Book Review: Frugal Innovation by Willow Aliento

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Frugal Innovation: How to Do More With Less Book trailer

Frugal Innovation: How to Do More With Less Book trailer

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Book Review: Frugal Innovation How to Do More With Less

Book Review: Frugal Innovation How to Do More With Less

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Review: ‘Frugal Innovation’ by Navi Radjou and Jaideep Prabhu

Review: ‘Frugal Innovation’ by Navi Radjou and Jaideep Prabhu

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Book review: Frugal Innovation

Book review: Frugal Innovation

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Jaideep Prabhu speaks about Frugal Innovation at the Maker Faire in Rome

Jaideep Prabhu speaks about Frugal Innovation at the Maker Faire in Rome

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Frugal Innovation in Cambridge Business Magazine by Jaideep Prabhu

Frugal Innovation in Cambridge Business Magazine by Jaideep Prabhu

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Cheap and Cheerful - Article about frugal innovation

Cheap and Cheerful - Article about frugal innovation

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Navi Radjou at TED Global 2014

Navi Radjou at TED Global 2014

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Navi Radjou's interview in FedEx Access magazine on frugal innovation

Navi Radjou's interview in FedEx Access magazine on frugal innovation

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European Pioneers of Frugal Innovation

European Pioneers of Frugal Innovation

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Use technology to do better with less

Use technology to do better with less

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Navi Radjou and Jaideep Prabhu publish in HBR

Navi Radjou and Jaideep Prabhu publish in HBR

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Jaideep Prabhu speaking about Frugal Innovation for Disruptive Innovation Festival

Jaideep Prabhu speaking about Frugal Innovation for Disruptive Innovation Festival

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Frugal innovation as a unifying factor between advanced economies and emerging markets

Frugal innovation as a unifying factor between advanced economies and emerging markets

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Navi Radjou and Jaideep Prabhu publish in Strategy+Business

Navi Radjou and Jaideep Prabhu publish in Strategy+Business

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Innovation for everyone - Alliance Renault-Nissan

Innovation for everyone - Alliance Renault-Nissan

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Asian Innovation - Frugal ideas are spreading from East to West

Asian Innovation - Frugal ideas are spreading from East to West

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