U.S. companies have been slow to adopt frugal innovation
On January 22, 2015 the Bay Area Council Economic Institute hosted a conference on frugal innovation at PricewaterhouseCoopers offices in San Francisco. The conference coincided with the launch of the book Frugal Innovation: How To Do More With Less, coauthored by Navi Radjou and Jaideep Prabhu and published by The Economist worldwide.