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Leading Frugal Innovation: Simon Francis, CEO, Flock Associates

CEO Interview

Simon Francis, CEO of Flock Associates explains what are the challenges of doing frugal marketing faster, better, and cheaper.
Flock is founded by world class global marketing leaders who design independent and objective marketing transformation solutions.

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Frugal Innovation: A Disruptive Business Strategy

How corporate leaders can create a frugal innovation culture

Dr. Wilfried Aulbur, CEO of Roland Berger India, discusses with Navi Radjou and Jaideep Prabhu, coauthors of Frugal Innovation: How To Do Better With Less, why frugal innovation is critical to win in today's hyper-competitive and resource-scarce business world.

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How Can India Become A Global Leader in Frugal Innovation?


Navi Radjou and Jaideep Prabhu, coauthors of the book Frugal Innovation: How To Do Better With Less, explain how frugal innovation -- a practice pioneered in India -- is now being adopted rapidly in the US and Europe.

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Accelerating India's Growth With Frugal Innovation

Panel discussion

James Crabtree, Financial Times' Mumbai bureau chief, moderates a panel discussion with top Indian corporate leaders and thought leaders on the critical relevance of frugal innovation for India's future growth.

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Leading Frugal Innovation: Michel Giannuzzi, CEO, Tarkett

CEO Interview

Michel Giannuzzi, CEO of Tarkett, a world-leading flooring solutions provider, discusses the bold steps his company is taking to become a "circular entreprise" -- by designing eco-friendly products, eliminating industrial waste going to landfills, and co-creating sustainable value with other companies.