Frugal Innovation: A Disruptive Business Strategy

Frugal Innovation: A Disruptive Business Strategy

How corporate leaders can create a frugal innovation culture

Dr. Wilfried Aulbur, CEO of Roland Berger India, discusses with Navi Radjou and Jaideep Prabhu, coauthors of Frugal Innovation: How To Do Better With Less, why frugal innovation is critical to win in today's hyper-competitive and resource-scarce business world.

The interview unearths salient best practices corporate leaders can apply to innovate faster, better, and cheaper -- and generate more economic and social value using fewer resources. This interview was conducted at a conference organized by the Institute for Competitiveness, India on April 6, 2015 in Mumbai.


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