U.S. companies have been slow to adopt frugal innovation
On January 22, 2015 the Bay Area Council Economic Institute hosted a conference on frugal innovation at PricewaterhouseCoopers offices in San Francisco. The conference coincided with the launch of the book Frugal Innovation: How To Do More With Less, coauthored by Navi Radjou and Jaideep Prabhu and published by The Economist worldwide.
While Asian and European companies are leading in frugal innovation, U.S. companies have been slow to adopt this disruptive strategy. Identifying best practices employed by frugal pioneers across a range of sectors -- including manufacturing, consumer goods, health care and education, this conference identified and explored the principles, perspectives and techniques behind this strategy, including how low cost and green innovation in Asia can be integrated with western research & development, and how the Bay Area can become a global enabler of this process.
Diana Stepner, VP for Innovation Partnerships & Developer Relations at Pearson PLC
Margaret DiGiorgio, Global Director Technology Discoveries at Unilever
Malay Gandhi, Managing Director of Rock Health, an incubator of digital health startups
Emma Stewart, Head of Sustainability Solutions at Autodesk
Mark Hatch, CEO of TechShop, a leading platform provider for the Maker movement,
Navi Radjou, coauthor, Frugal Innovation: How To Do More With Less
Moderator: Sean Randolph, Senior Director, Bay Area Council Economic Institute