Frugal Innovation in Cambridge Business Magazine by Jaideep Prabhu

Frugal Innovation in Cambridge Business Magazine by Jaideep Prabhu

How the West was won over to frugal innovation

Jaideep Prabhu explains how frugal innovation is now spreading out in the West, not only because of the financial crisis but most of all because today "ordinary people are empowered to do things".

 


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