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Jugaad Innovation - Think Frugal, Be Flexible, Generate Breakthrough Growth

By Jaideep Prabhu, Navi Radjou, Simone Ahuja


Innovation is a major directive at corporations worldwide. But how do you drive innovation and growth as the global business landscape becomes increasingly unpredictable and diverse? Western corporations can no longer just rely on the old formula that sustained innovation and growth for decades: a mix of top-down strategies, expensive R&D projects, and rigid, highly structured innovation processes. Jugaad Innovation argues that the West must look to places like India, China, and Africa for a new, bottom-up approach to frugal and flexible innovation.



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Solving Big Social Problems by Thinking Small

Q&A with Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School

Q&A with Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School

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Can Limited Resources Lead to Better Innovation? - Interview of Navi Radjou

Jaideep Prabhu speaks about Frugal Innovation at the Maker Faire in Rome

Jaideep Prabhu speaks about Frugal Innovation at the Maker Faire in Rome

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Jugaad Innovation: Jaideep Prabhu at TEDxUCL

Jugaad Innovation: Jaideep Prabhu at TEDxUCL

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Innovation for everyone - Alliance Renault-Nissan

Asian Innovation - Frugal ideas are spreading from East to West

Asian Innovation - Frugal ideas are spreading from East to West

Professor Jaideep Prabhu looks at

Professor Jaideep Prabhu looks at "Jugaad Innovation"