Cover Frugal Innovation

Frugal Innovation - How to do more with less

By Jaideep Prabhu, Navi Radjou

Frugal innovation is a way that companies can create high-quality products with limited resources. Once the preserve of firms in poor markets, Western companies are now seeking ways to appeal to cost-conscious and environmentally-aware consumers at home. With an estimated trillion-dollar global market for frugal products, and with potentially huge cost savings to be gained, frugal innovation is revolutionizing business and reshaping management thinking.

This groundbreaking book explains the principles, perspectives and techniques behind frugal innovation, enabling managers to profit from the great changes ahead.

Cover Jugaad Innovation

Jugaad Innovation - Think Frugal, Be Flexible, Generate Breakthrough Growth

By Jaideep Prabhu, Navi Radjou, Simone Ahuja

Innovation is a major directive at corporations worldwide. But how do you drive innovation and growth as the global business landscape becomes increasingly unpredictable and diverse? Western corporations can no longer just rely on the old formula that sustained innovation and growth for decades: a mix of top-down strategies, expensive R&D projects, and rigid, highly structured innovation processes. Jugaad Innovation argues that the West must look to places like India, China, and Africa for a new, bottom-up approach to frugal and flexible innovation.