Jaideep Prabhu



   


Professor of Business & Enterprise


Jaideep Prabhu is Professor of Marketing, Jawaharlal Nehru Professor of Indian Business and Enterprise, and Director of the Centre for India & Global Business at Judge Business School, University of Cambridge. He has a BTech degree from IIT Delhi and a PhD from the University of Southern California, and has held positions at Cambridge, Imperial College London, Tilburg University (the Netherlands), and UCLA.  

 

His research interests are in marketing, innovation, strategy and international business. In particular, he studies various cross-national issues concerning the antecedents and consequences of radical innovation in high-technology contexts. His current research is mainly on how multinationals are using emerging markets in Asia, Latin America and Africa as a lab to do affordable and sustainable innovation for global application.

 

He has published in and is on the editorial board of leading international journals such as the Journal of Marketing and the International Journal of Research in Marketing. He has appeared on BBC News24, BBC Radio 4 and Bloomberg BusinessWeek, and his work has been profiled in BusinessWeek, BBC World Service, The Economic Times, The Economist, The Financial Times, Le Monde, MIT Sloan Management Review, The New York Times, The Sunday Times and The Times. He has consulted with or taught executives from ABN Amro, Bertelsmann AG, Barclays, BP, BT, the UK Government, EDS, Egg, IBM, ING Bank, Laird, the NHS, Nokia, Philips, Roche, Shell, Siemens, Vodafone and Xerox, among others.

 

He is the co-author of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth, described by The Economist as “the most comprehensive book yet” on the subject of frugal innovation.    




News

Solving Big Social Problems by Thinking Small

Solving Big Social Problems by Thinking Small

Frugal innovation: the quiet revolution that is fighting off inequality

Frugal innovation: the quiet revolution that is fighting off inequality

Q&A with Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School

Q&A with Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School

Frugal Innovation clinches CMI Management Book of the Year title, demonstrating how to do more with less

Frugal Innovation clinches CMI Management Book of the Year title, demonstrating how to do more with less

The Frugal Way to Grow

The Frugal Way to Grow

Aetna's Frugal Healthcare Strategy

Aetna's Frugal Healthcare Strategy

Leading Frugal Innovation: Mike Barry, Director of Plan A, M&S

Leading Frugal Innovation: Mike Barry, Director of Plan A, M&S

Leading Frugal Innovation: Simon Francis, CEO, Flock Associates

Leading Frugal Innovation: Simon Francis, CEO, Flock Associates

Frugal Innovation: A Disruptive Business Strategy

Frugal Innovation: A Disruptive Business Strategy

How Can India Become A Global Leader in Frugal Innovation?

How Can India Become A Global Leader in Frugal Innovation?

Accelerating India's Growth With Frugal Innovation

Accelerating India's Growth With Frugal Innovation

India Inc must use sustainability as a key driver of growth

India Inc must use sustainability as a key driver of growth

Navi Radjou and Jaideep Prabhu at Nesta

Navi Radjou and Jaideep Prabhu at Nesta

Frugal Innovation: How to Do More With Less Book trailer

Frugal Innovation: How to Do More With Less Book trailer

Jaideep Prabhu talks at the opening of OpenLabs Stockholm

Jaideep Prabhu talks at the opening of OpenLabs Stockholm

Review: ‘Frugal Innovation’ by Navi Radjou and Jaideep Prabhu

Review: ‘Frugal Innovation’ by Navi Radjou and Jaideep Prabhu

Jaideep Prabhu talks about Frugal Innovation at Truth, a consulting company in London

Jaideep Prabhu talks about Frugal Innovation at Truth, a consulting company in London

Jaideep Prabhu speaks about Frugal Innovation at the Maker Faire in Rome

Jaideep Prabhu speaks about Frugal Innovation at the Maker Faire in Rome

Frugal Innovation in Cambridge Business Magazine by Jaideep Prabhu

Frugal Innovation in Cambridge Business Magazine by Jaideep Prabhu

Unilever Interview with Jaideep Prabhu - Shine TV

Unilever Interview with Jaideep Prabhu - Shine TV

Navi Radjou and Jaideep Prabhu publish in HBR

Navi Radjou and Jaideep Prabhu publish in HBR

Jaideep Prabhu speaking about Frugal Innovation for Disruptive Innovation Festival

Jaideep Prabhu speaking about Frugal Innovation for Disruptive Innovation Festival

Navi Radjou and Jaideep Prabhu publish in Strategy+Business

Navi Radjou and Jaideep Prabhu publish in Strategy+Business

Jugaad Innovation: Jaideep Prabhu at TEDxUCL

Jugaad Innovation: Jaideep Prabhu at TEDxUCL

Professor Jaideep Prabhu looks at

Professor Jaideep Prabhu looks at "Jugaad Innovation"