• Trailer

    Frugal Innovation: How to Do More With Less


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    UK launch of Frugal Innovation



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  • Frugal Innovation

    reviewed by The Economist and FT



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    Book review FT and the Economist
  • Frugal Innovation

    How To Do More With Less



    Become a frugal innovator!

    Frugal Innovation
  • TED GLOBAL 2014


    Navi Radjou's talk on Frugal Innovation

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    Navi Radjou moderated a panel at the Commonwealth Club

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Latest news

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The genius of frugal innovation

Human creativity is a natural, infinitely renewable resource — and it’s coming up with smart, cheap solutions to people’s biggest problems. Strategist Navi Radjou explains.

If an optimist sees the opportunity in every difficulty, then the developing world must be filled with optimists. There, people have learned to get more value from limited resources and find creative ways to reuse what they already have.

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Q&A with Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School

Q: What is frugal or jugaad innovation?

A: Frugal innovation is trying to use ingenuity to do more or better with less. Whenever you face resource constraints, you have to use your ingenuity and think about how to solve problems or meet needs using the resources that are available to you.

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Frugal Innovation clinches CMI Management Book of the Year title, demonstrating how to do more with less

Business writers Navi Radjou and Jaideep Prabhu scoop top award at annual CMI Management Book of the Year Awards

Helping managers innovate with limited resources was a winning approach at the Chartered Management Institute’s (CMI) Management Book of the Year Awards 2016 last night [8 February 2016].